I believe strongly in positive reinforcement. Positive reinforcement simply means that we are giving the dog a reward, usually physical and verbal praise, that he/she is working for. Sometimes I use a toy as a motivation factor. My Tricks For Treats program is the only program I use a food reward. Unless a dog has been abused or is completely desocialized and afraid of humans will I not use food as a reward. Dogs are primarily pack animals. What I try to do in our program is establish you and your family members as pack leaders. A leader is not someone who gives bribes for proper responses to commands but rather someone who gives approval. In order to correct behavior problems your dog has to see you as a pack leader. I believe in fair and minimal discipline with lavish of physical and verbal praise to reward your dog. We want the dog to enjoy working for you and following your rules.